Urban Decay has just released the Naked Wild West Palette. Does Urban Decay need to ride this “Naked” theme off into the sunset already? Or is this stampede of dusty neutrals splashed with turquoise just what our eye lids have been yearning for? Let’s explore!
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This palette launched February 8, 2021 online at Sephora and currently retails for $49. The palette includes 12 eyeshadows – 8 mattes and 4 shimmers. All Vegan. So that’s $4.08 per shade.
Jump to a Specific Section:
- Is it a Complete Palette?
- Have We Already Seen This?
- Is It Really “Naked”?
- Close Up Photos and Packaging Photos
- YouTube Video
- Final Initial Thoughts
Is it a complete palette?
I’m going to say generally yes. It has a warm (Nudie) and cool (Laredo) transition shade that will work for me. It also has warm shimmers (Hold ‘Em and Rustler) and cool shimmers (Cowboy Rick). The turquoise shades really are pretty neutral – they could go warm or cool. I like that they are a muted tone, not too bright or intense. That will be more wearable for me. And finally, it has a shade I can use to blend edges (Standoff). The shade Pony Up is the type of shade I love to use as an eyeliner, but it won’t necessarily work with some of the warm toned looks that will come out of this palette.
What it doesn’t have is a shimmer shade that is a kind I would use for a normal daily lid change. However, I could try an all-matte look for a change. For some reason I haven’t experimented with that style on myself. I think because shimmers are just so pretty I have to use something sparkly every time I do my makeup.
Have we already seen this?
I think these are all new shades from Urban Decay as far as powder eyeshadow products. Whiskey is the name of a similarly colored eyeliner pencil.
The color scheme of neutrals with a pop of turquoise certainly isn’t new. The Natasha Denona Gold palette is pretty similar- but lacks the balance of cool tones included in Wild West. Dominique Cosmetics Latte Palette. Examples of palettes with similar color schemes below. See what I’m saying? ? I can’t believe there are so many!
I think this is Urban Decay’s answer to the Natasha Denona Gold palette. But, the addition of the cooler tones (silver, ashy taupe and brown) will make Wild West far more versatile than Gold. If you really wanted to hit all the colors in Wild West, the Revolution Chilled palette looks like it has you covered even including silver tones.
I do think Urban Decay wins the award for Best Packaging out of all the palettes shown above.
With all of these similar options on the market, I bet you’re asking yourself, can I create the same looks for less than $49?
You’ll notice in the swatches that I found a lot of overlap in the Goddess palette by Shop Alter Ego, Off Melrose by Colourpop, and even the Tartelette in Bloom palette.
Is It Really “Naked”?
None of us are sure why Urban Decay has to keep calling palettes “Naked”. Personally, I think they could keep the same packaging shape and style but start a series name that makes sense. But it’s certainly not a deal breaker for me. There are definitely more terribly named cosmetic products on the market.
Close-Up Photos and Packaging Photos
Now for the Swatches!
One of my goals on this blog is to compare makeup colors and textures for you so that you can make well researched shopping decisions. I hope these photos are helpful to you! Or just nice to look t if you like looking a pretty pictures of makeup.
- Link to Purchase Colourpop Gridlock – Retails for $4.50
- Link to Purchase the Goddess Palette from ShopAlterEgo.com – retails for $16 (for the whole palette!)
- Link to Purchase Venice by Anastasia Beverly Hills – Retails for $12
- Link to Purchase Designer by Sydney Grace – Retails for $5
- Fantasy by Makeup Geek was one of their old round pan single shadows which are now discontinued, but you might have it in your collection.
- Link to purchase Clestial by CoverFX – Retails for $28
- Link to purchase Peace by Sydney Grace – Retails for $6
- Link to purchase Morning Freshness by Sephora – Retails for $9
- Link to purchase Colourpop Off Melrose palette – Retails for $18
UPDATE August 4, 2021 – I found a perfect dupe for the Cowboy Rick shade in the Wet n Wild Lights Off palette. I’ve circled it in the photo below. In fact, I think it performs better than the Cowboy Rick shade (it’s creamier and more opaque rather than flakier/sheer like Cowboy Rick). This entire Wet n Wild palette retails for $5.99, and I think it dupes the vibes of the Naked Wild West Palette very well. Take a look! Link to my post on the Wet n Wild Lights Off Palette
- Link to Heart 2 Heart Single Shadow from Colourpop – Retails for $4.50
- Link to purchase Speedway by Sydney Grace – Retails for $5
- Link to purchase Enjoy the Ride by Sydney Grace – Retails for $5
Rustler (swatched above) was definitely the easiest shade to dupe! Or maybe I just like this type of shade and buy a lot of them. Hahahaha!
- Link to purchase Light Bronze by Coastal Scents – Retails for $2.95
- Link to purchase Hollywood Calling 292 by Sephora Collection (Glitter Finish) – Retails for $9
- Link to purchase Goddess Palette by Shop Alter Ego – Retails for $16
- Link to purchase Amber by Sydney Grace – Retails for $6
- Link to purchase Midnight Gold by Sydney Grace – Retails for $6
- Link to purchase Tartelette In Bloom Palette at Ulta – Retails for $39
Ghost Town was a lot harder to dupe than I thought it would be for a brown color!
- Link to purchase Blazing by Anastasia Beverly Hills – Retails for $12
- Link to Gulf Coast by Sydney Grace – Retails for $5
I don’t think any of the shades swatched above are really a true dupe for Whiskey. They are just the closest shades I could find in my collection.
- Link to purchase Goddess Palette by Shop Alter Ego – Retails for $16
Take a look at the video I made. Seeing live video of textures and shimmers is always a bit different than just seeing the still photo swatches.
Final Initial Thoughts
These are just my initial thoughts and a chance to share swatches with you. I haven’t owned an Urban Decay eyeshadow palette in quite awhile. I owned the Naked 2 for awhile, and I have to confess that I returned it. I think it just didn’t live up to the hype for me. I’ve got a lot more experience with eyeshadow now, so I think I can make just about any palette work for me at this point. I still keep thinking about buying the Naked Ultra Violet Palette, I did a whole post on “Duping the Vibes” of that palette with my existing eyeshadow collection – but I still want the real thing!
It will take time for me to form an opinion on the formula and see how the colors play together on my face. Follow me on Instagram for the most timely updates on my thoughts.
Share your thoughts on this palette in the comments.